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Drive innovationinnovation and businessbusiness results
through culture and people strategy.

We assist world-class organizations to understand, define, articulate, and promote exceptional work culture.

Our work defines us

We are a strategic consultancy and creative agency with a focus on culture and people strategy. Our differentiator is that we are experienced business leaders and highly creative solution implementors. We help you craft and deliver your culture story to candidates, employees, and customers.

Projects with impact

The best culture and employer brand experts.


Culture Discovery + Assessment

Organizational Segmentation

Depth Interviews

Group Discussions

Insight Mapping

Internal Communication Strategy

Roll-Out Planning

Leadership Messaging

Presentation Development

Leadership Meeting Design and Facilitation

Culture Strategy + Design

Purpose, Mission, Values, Vision Articulation

Culture Story Creation and Design

Culture Concept Alignment

Leadership Alignment

Employer Brand

Employee Value Proposition Development

Brand Strategy

Talent Acquisition Strategy

Creative Services

Graphic Design




Website/Intranet Design

Culture Marketing

Fusing Together Employer Brand Strategy and Marketing Strategy

Creative Execution

Our Clients

Organizations with World-Class Culture

Our Team

Experienced business leaders and highly skilled creatives

Nikki Strickland

Co-Founder and Creative Strategist

Chad Strickland

Co-Founder and Strategist

Jessica Quinby


Joanna Durr



testimonials quote pattern

The team at NICH truly understands how to bring to life company culture. They helped me identify key objectives for our internal communications, and their creative team delivered high-quality assets that resonated with our employees. They have so much expertise when it comes to internal communications, I was able to rely on them do the heavy lifting when it came to fleshing out an Intranet strategy as well as employee engagement campaigns. Knowing that the work would be high quality and comprehensive allowed me to focus on other aspects of my role.

Heather Tuggle
Director of Branding and Communications, Carestream Dental

We have always had a strong employee-first culture, but we needed a more effective way to articulate and describe our culture to employees and prospective employees. The value of the work that NICH delivered for our organization far exceeded our expectations. While we like to think that we could get this work done internally, they showed us the real value of having a partner solely dedicated to helping us communicate our culture.

Ryan Marshall
CEO, Pulte Group

If you are genuinely serious about the impact of your people and culture on your business, you should have NICH at your side to help you bring it to life within your company. Many companies represent themselves as advocates of their people, but NICH Culture genuinely understand the power of people and help companies who align with that same belief create amazing places to work.

Steve Cochran
CEO, Tegra
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