When it came time to share the Culture Story, the CEO wanted to deliver it to every employee across their 28 divisions personally. He wanted everyone to hear it directly from him – which also allowed him to hear employee feedback and reactions firsthand. We worked with the CEO to make this happen by working on a script, including personalized stories from his background that brought each culture concept to life. We then turned these stories into a robust creative presentation, which he expertly delivered in-person to every single employee in the organization. 

To build excitement and add dimension to the messaging we produced two professional films (“Our Purpose” and “Our Guiding Principles”), written and directed by NICH – both featuring the CEO and his commitment.