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Pulte Group – Capturing the Essence of a Time-Honored Culture

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When it came time to share the Culture Story, the CEO wanted to deliver it to every employee across their 28 divisions personally. He wanted everyone to hear it directly from him – which also allowed him to hear employee feedback and reactions firsthand. We worked with the CEO to make this happen by working on a script, including personalized stories from his background that brought each culture concept to life. We then turned these stories into a robust creative presentation, which he expertly delivered in-person to every single employee in the organization.

Making this initiative more than an “event” was a priority identified from the beginning – so this couldn’t just be a presentation from the CEO. To do this, we worked closely to develop a three-year strategic plan to integrate these concepts into the total employee experience. A significant part of that plan included empowering local leadership to make the Culture Story their own by providing a toolkit to be used at the local level:

BRIEF
Local leaders were provided with a step-by-step guide to the toolkit. This included several turn-key options – from how to deliver an all-encompassing presentation, to just key parts of it.

SCRIPT
To personally set up the entire process and convey the meaning behind the work in a way that every employee would understand. The script was meticulously matched to each component of the presentation.

PRESENTATION
To visually unveil the Culture Story using a custom-designed presentation built with storytelling as a focus.

VIDEOS
To build excitement and add dimension to the messaging through two professionally-produced videos (“Our Purpose” and “Our Guiding Principles”), written and directed by NICH – both featuring the CEO and his commitment.

INTERACTIVE EXERCISES
More than just a presentation, opportunities to empower the employees in the process through thought-provoking exercises.

GRAPHICS LIBRARY
A complete digital library of all branded graphics, icons and imagery to be customized at the local level for future communication materials.

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Now the culture is accessible for employees and potential candidates to see, touch and understand. In the case of Pulte, it keeps the legacy of their founder and the very essence of who they are in a safe place that anyone can refer back to.

Through leadership engagement and feedback, we’ve learned that the entire company has rallied behind the Culture Story. Not only is it a true representation of their feelings towards and experiences with the company, but it’s a living testament that they belong to something special.

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